► Description: |
Aquaculture, the farming of aquatic
animals and plants, and other seafood
businesses continue to grow rapidly around
the world. However, many of these
businesses fail due to the lack of
sufficient attention to marketing.
The Seafood and Aquaculture Marketing
Handbook provides the reader with a
comprehensive, yet user-friendly
presentation of key concepts and tools
necessary for aquaculture and seafood
businesses to evaluate and adapt to
changing market conditions.
Markets for aquaculture and seafood
products are diverse, dynamic, and
complex. The Seafood and Aquaculture
Marketing Handbook presents fundamental
principles of marketing, specific
discussion of aquaculture and seafood
market channels and supply chains from
around the world, and builds towards a
step-by-step approach to strategic market
planning for successful aquaculture and
seafood businesses.
This book is an essential reference for
all aquaculture and seafood businesses as
well as students of aquaculture. The
volume contains a series of synopses of
specific markets, an extensive annotated
bibliography, and webliography for
additional sources of information.
Written by authors with vast experience in
international marketing of aquaculture and
seafood products, this volume is a
valuable source of guidance for those
seeking to identify profitable markets for
their aquaculture and seafood products.
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